Netflix’s popular and incendiary series Orange is the New Black just released their second season this month, and it seems that orange will stay the choice color for quite some time. It’s safe to say that OITNB has gathered enough…
If you’re like most small business owners, you’re probably the only one doing the marketing for your brand. Or, you have assigned maybe one person to overlook your email campaigns and social media accounts. That has to change. In the…
When it comes to looking for more ways to bring in extra revenue, most owners don’t even think to look inside their own business. Apple went from being known as the brand that sold personal computers in the 80s to…
Whether you’re struggling to meet sales goals for the end of the month, or thinking ahead about increasing sales within the next year, take a break from marketing and sales techniques and look at your business’s cash flow. You don’t…
The social media landscape is always changing, and this past year proved to be one of the most tumultuous. The surprising rise of Snapchat, the tweaks of the Facebook newsfeed algorithm and Twitter’s move to TV are just some of…
If the Mayan’s were right, 2012 is your last chance to follow through on those New Years resolutions. If the end of the world isn’t enough to make this your best year yet, then find what motivates you to finally…
Branded ImageEvery component of your business needs to reside under a single umbrella. That means it is especially important to portray the same message across print, web, and social media platforms. Make sure your website reflects the same look and…
Write your website "copy" in the language of your target market, unlesss of course you want high bounce rates, bored readers, and higher sales for your competition. Easy to understand, well-written website copy is one of the MOST important aspects…