Business owners are always looking at new marketing trends and think to themselves, “Is this worth my time?” No doubt by now you’ve seen the latest trend, live broadcasts on social media. Even though there have been others before it,…
Have you ever seen that some URL’s start with “http://” and that some other URL’s start with “https://”? So, where does that extra “s” come from and what does it mean? You might have noticed that extra “s” when you…
Do you need a new website – or a major remodel? Don't start without a plan! An effective website that delivers results and generates sales is built on a strong foundation... Before you start, you should know everything about the:…
When your website is your #1 sales tool, it needs to be the best... Why? 95% of users indicated that a positive user experience is the most important factor when they visit a website. (Econsultancy, 2018) Your website’s conversion rate…
Do you need to be found online? People who are searching online to purchase have already decided to buy… they are now looking for the source to purchase from. Search Engine Optimization (SEO) is how prospects find you, instead of…
As a small business owner, you have a lot going on. You wear many hats. Maybe you’ve created your own site, or at least paid a developer to get a basic site created and live on the internet. It’s simple…
If you haven’t tapped into the power of influencer marketing, maybe now is the time to consider it. Instagram -- one of the major platforms of choice for influencers -- is currently the #1 social network in the world, which…
With a stark decline in organic reach -- Facebook Page users report that their posts only reach 1% of their total followers -- many brands are recycling their content to ensure that they get the “most bang for their buck.”…
Large companies have been able to enjoy the tools that help them monitor their brand name on social media and search, mainly because they could afford them. It’s not that small business owners didn’t want those capabilities -- they were…
If you were a really big fan of Klout, then this past week was probably a sad week for you. The social scoring service that ranked people on their online influence announced a few weeks that the platform was shutting…