It's time to change your holiday plans. Your audience sure has! People are searching and cataloging ideas for their holiday shopping earlier than ever. Not just weeks earlier, but months. This revelation is essential to your business – if people…
What is Website Accessibility? The Web Content Accessibility Guidelines (WCAG) are a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively use websites. Altogether, they are composed of: WCAG 2.1…
Now more than ever is the time to make sure your website looks good and functions well on devices of all screen sizes. A whopping 56.75% of all global website traffic came through mobile phones in 2021. That’s a huge…
SEO is a very big deal and can have a huge impact on your business. It’s essential that your company have an impressive web presence and that potential clients and customers are able to find you online. So, what exactly…
Instituted in 1990, the Americans with Disabilities Act (ADA) was put into law as a way to ensure equitable public access to every American regardless of disability. This was primarily directed at businesses and organizations who served the public, meaning…
Just this past month, Google started outsourcing some of its AdWords account management. Anyone who uses AdWords should be concerned, because up to now, Google has handled AdWords management by in-house reps that marketers could actually talk to. Now, however,…
Today when small business owners hear the word “Yelp”, many of them groan. We get it! For years, the popular social review platform had been under scrutiny for a variety of reasons – and not just from entrepreneurs. From allegations…
Not every visitor to your website is going to make a purchase or schedule an appointment right away – so how do you capture the most prospects to convert them whenever they are ready? For many businesses, it’s important to…
Not sure what an SSL Certificate is or how to tell if your website has one? Check out our previous blog post: What is an SSL Certificate? here. According to Google, ALL information submitted through your website should be secured…
If you’ve depended on Facebook Advertising to bring in more business, then this past year was a real pain in the butt for you. The General Data Protection Regulation (GDPR) stemming from the European Union went into full effect this…