FREE Webinar: Crafting Compelling Email Messages
Let’s face it, email marketing has gotten a bad rap thanks to spammers. In an effort to “SELL SELL SELL!” spammers have all but ruined it for small businesses attempting to reach out to their audiences via email. However, that doesn’t…
How to Write Powerful Website Copy
Writing Powerful Website Copy How to Engage Your Reader Getting the Most Out of Your Website Copy Writing Powerful Website Copy I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every…
Getting the Most Out of Your Website Copy
Powerful website copy makes it easy for a reader to find the information they are looking for. Making information easily, and in some cases instantly, available is of paramount importance on a website. I always encourage the use of bullet…
How to Engage Your Reader
Powerful website copy instantly engages a reader. Quite simply, you need a hook. Just like it’s best to include an intro paragraph in an essay, and an intro sentence in a paragraph, with web copy you have to include a…
Writing Powerful Website Copy
I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website copy?” My response varies (depending on my mood), but…
2 Easy Ways To Increase Website Traffic and Make Your Blog “Stickier”
Blogs are a great way to add regular original content to your website, while also improving your Google Quality Score and landing page experience for your visitors. But, how do you keep people’s attention long enough for them to "stick"…
Interlinking
Interlinking, or linking to other blog posts on the same website within a post, allows readers to consume multiple pages of your website starting from a single blog entry. By linking relevant keywords and keyword phrases within your blog to…
Create a Table of Contents
This is perfect for longer blog posts. Not only does it sum up what a reader can expect to find in that entry, it also increases your relevant links, keywords, and offers a way for people to find exactly what…
Drive More Traffic to Your Website, Generate Leads & Increase Sales
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