What Pages Does Your Site Need to be Successful?

When thinking about building a website, you need to consider what pages will help you achieve your company’s goals. Here is a comprehensive list of the pages that your website may want to include depending on your anticipated website visitors and what you are trying to achieve with your website:

1. About: A page that provides background info about an individual, company, or organization so people understand the credibility and authority of the company.
2. Mission: A page where you share what the company mission is. This allows people to see your purpose, and feel like they are buying something greater than just the service or product.
3. Team: A page sharing images and bios for the members of your team to help visitors feel like they know you more than just seeing who works there. (People buy when they know, like, and trust you) and you can build authority/trustworthiness on this page.
4. What to Expect: You can make the first visit to your business easier on new clients by outlining your intake process and what they can expect. This helps you appear more convenient and accessible to your website visitors.
5. Products/Services: The products or services you offer and how you can help your visitors find the results they are seeking.
6. Cart: If you have a shopping cart, don’t forget to include this page and the icon in the upper right of the website so people can quickly find and access it when they are ready to complete their purchase.
7. Pricing: If possible, include the price of your products/services, even if you can’t be specific such as simply offering a range of prices. This will make your business seem more transparent and trustworthy.
8. Guarantee: Offer a guarantee of some sort, whether it is about the quality of your products/services or a concrete money-back offer to help visitors feel safer and more confident purchasing from you.
9. Return Policy: If appropriate, include a page that talks about your policy on returns, restrictions, etc. to answer these questions on your site rather than having to go through customer service.
10. Reviews/Testimonials: You want to showcase the positive things your customers are saying about you. 3^rd party reviews add social proof that you deliver what you promise and provide some comfort to others that they are making a good decision when selecting your company for help or a product.
11. FAQs: This page includes a list of questions that visitors may have about your business, products/services, policies, and more. This makes it easy for both you and your website visitors to find the information they’re looking for fast and immediately, rather than having to contact you. It can also help overcome potential objections by handling them right there on the FAQs page.
12. Gallery/Portfolio: This page includes images and possibly short descriptions of the finished work you’ve done to show visitors what you’re capable of and really wow them!
13. Blog: Blogs are an opportunity to keep your site up to date and relevant with information about your business, your products/services, industry news, and more. Blogs add value to your site by offering more than just your products/services, and also give you a way to tie in your social media, search engine optimization, and email marketing efforts.
14. Articles: This page includes helpful and insightful articles written by you or a third party that makes you more than just a business, but a credible information hub for visitors, prospects, and current clients.
15. Newsletter: This page includes a sign-up form for your newsletter, where you explain that you will be sending free updates, tips and tricks, industry news, special deals, etc. so you can market to your list and build a relationship.
16. News Room: This your opportunity to speak to the media and the one place it is okay to brag a bit about how cool you are! Your newsroom is where you can post links to news articles that feature you or your business and press releases about your accomplishments and your business accomplishments.
17. Partners: To appear more credible, include a list of your partners to let visitors know the great businesses you work with. This page has the added bonus that your partners may do the same for you, which helps increase traffic to your own site!
18. Industries Served: This page lets visitors know the types of industries you specialize in helping build authority in that niche.
19. Events: Quickly and easily inform visitors of upcoming events, allowing you to give your events more exposure.
20. Forms: This page includes any necessary forms online in a PDF format, or format they can fill out online allowing visitors the convenience of filling them out at home or online.
21. Case Studies or Testimonials: Social proof of your ability to generate results. Increases your credibility and trustworthiness as a business.
22. Videos: Including a page with helpful and informative videos about your business is an easy way to capture audiences and grain credibility, trust, and a loyal following – which you can then use in marketing such as sharing videos on social media, email campaigns, etc.
23. Resources: The content for this page varies depending on your business, but you can include a list of helpful non-competitive third-party websites that could add more value to your visitors’ experience for things that your business can’t fulfill.
24. Specials: Attract more prospects and increase your sales by including a page that lists your current specials or deals.
25. What’s New: This page is where you can post updates for your business, team, products/services, and even exciting news for your industry.
26. Survey: Gather helpful information from visitors by offering surveys about what they’re interested in. Share live results for the survey after they complete it on your site.
27. Quizzes and diagnostics: Interactive quizzes and diagnostics can help prospects understand more about their current situation and why they may need to access your products or services.
28. Contact Us: Let visitors and prospects know what phone number, email, and address they can contact you at to make a consultation, appointment, inquire about more information, etc. Without contact info on our site, you’ll have a hard time converting!
29. Directions: Make the lives of your visitors easier by including directions on how to find you.
30. Privacy Policy: This is the page where you need to outline how any information you collect will be used and if it will be shared or not. This will reassure visitors to your site that their info is safe, and will help build trust and credibility by being transparent about your policies.
31. Site Map: A site map shows visitors how the site is laid out and which sections are where. This makes your website easier to navigate.
32. Terms of Service: This page discusses what the terms are that someone accepts when they use your website or engage in a business relationship with you.