AI and SEO: The Secret to Creating Content That Ranks for the Search Engines

Can AI Really Help Your Website Rank on Google? Here’s the Truth.

AI is everywhere. From self-driving cars to chatbots, it’s changing the way we work, shop, and search for information. But when it comes to SEO and website content, there’s a lot of confusion—some of it is simply misinformed, and some of it is downright misleading.

One of the biggest questions we get is:

👉 “Do you use AI to write website content?”

The short answer? No, we don’t let AI write all of our content and certainly not without human intervention.  It is a collaborative effort. 

We use AI-powered tools to make content better, faster, and more effective. And that’s the key difference between low-quality, generic AI content and high-performing, AI-assisted content that ranks on Google.

What Does Google Say About AI Content?

There’s a lot of conflicting advice out there, but the best way to understand AI’s role in SEO is to go straight to the source—Google itself.

Google’s official stance is clear: AI-generated content isn’t inherently bad, as long as it’s helpful, original, and high quality. That means AI can be a powerful tool when used correctly, but content should never be mindlessly generated and uploaded without human oversight.

So, how do we use AI to improve content?

How AI Supercharges SEO (Without Writing for You)

The biggest breakthrough in SEO over the last 15 years is AI-assisted content development. Here’s why:

✅ Faster Research & Topic Optimization
AI helps us refine content outlines, ensuring we cover all the important subtopics Google expects to see in high-ranking content.

✅ Better Keyword & Contextual Relevance
Instead of stuffing keywords, we use AI to analyze entities and semantic keywords (fancy terms for the words and phrases Google associates with high-quality content).

✅ Competitor Insights
AI-powered tools allow us to analyze the top 10 Google results for any keyword phrase. This helps us understand what’s ranking and make content that’s even better for both people and the search engines.

✅ Higher-Quality Content
Because AI handles the heavy lifting of research and optimization, our human writers can focus on what really matters—creating engaging, well-written content that connects with your audience.

Why AI-Assisted Content Wins

By blending AI insights with expert human writing, we create content that:

✔️ Ranks well on Google
✔️ Provides real value to your readers
✔️ Takes less time to produce
✔️ Is inexpensive

So, to go back to the original question: Do we use AI to write website content? No, but we use AI-assisted content strategies to make sure every piece we publish is optimized for success.

Want to Improve Your Website’s SEO? Let’s Talk!

At The Art of Online Marketing, we specialize in SEO, web development, AI automations, and AI-assisted content strategies that help businesses grow.

📞 Call us at (800) 764-8528 or click here today for a free consultation and find out how we can optimize your website for more traffic, higher rankings, and better engagement!